Yakima County Development Association - New Websites Help Employers Attract Talent

Jonathan Smith

The President’s Pen is a weekly blog written by Jonathan Smith, New Vision’s President and CEO about local economic development projects and initiatives. It also covers economic trends, workforce issues, business climate policies, and manufacturing news. 



New Websites Help Employers Attract Talent

January 24, 2010

New Vision's two new websites are up and running and so far they are getting a positive response.  Our organization created the sites to help local employers recruit technical and professional employees to the Valley.  The www.liveyakimavalley.com portal celebrates our region's lifestyle. It provides comprehensive information on the region and its communities.  The new site provides information on just about every topic imaginable for someone considering a move to Yakima County.

Created as a companion to the lifestyle portal, www.workyakimavalley.com is a job and career exchange.  Visitors can access local and national job boards to search for employment opportunities within the region.  Local employers can use the site to list their job openings.  As a special feature we built a Twitter-based employment feed that allows local employers to highlight new job openings.


During New Vision's Blueprint Yakima Valley planning initiative last year, many businesses said they had difficulty filling key positions.  Our Blueprint project consultants also confirmed that attracting skilled employees is a national issue, especially in light of expected baby boomer retirement.

Over the past year our association worked with a committee of human resource professionals, employer representatives, and realtors to develop strategies that would help address issues and questions that come up when firms are recruiting prospective employees. When we evaluated information available about the Valley we realized that there is no single data rich site where potential newcomers can learn about the region. Our advisory group also felt a companion job search page was important.  Oftentimes employers need to help spouses find a job in order to land a preferred candidate.  In other cases talented people may want to relocate or come back to the region but they need to find a job first.

We have already received numerous compliments from people using the sites.  Several people have also offered suggestions for improvement or additional content.  We are always looking for ways to improve our websites so contact us at 509-575-1140 or  Lisa@ycda.com if you have ideas, content or photos you would like to share with us.

Share this article

RSS Feed [?]

Other stories in:


"A lot of the leaders here in Yakima are very probusiness and make it easy to do business in Yakima." - Lisa Shields-Long, Co-President, Shields Bag & Printing