Yakima County Development Association - A New Tool to Grow Your Business: 'Economic Gardening'

Jean Brown

Article by:
Jean Brown

Jean publishes a blog called the Enterprise Corner.  It features articles on entrepreneurship, local industry trends, manufacturing news and periodic ‘toolbox’ articles showcasing assistance, incentives and other resources for local businesses.



A New Tool to Grow Your Business: 'Economic Gardening'

A New Tool to Grow Your Business: 'Economic Gardening'

April 20, 2016

What is Economic Gardening®?  A method of supporting second stage growth companies by identifying and implementing customized development and expansion strategies.  Economic Gardening specialists assist CEOs to identify potential or missed opportunities such as leveraging new or emerging markets, refining business models and gaining access to competitive intelligence.  The team facilitates access to new tools and information that can be applied immediately.

How the EG model works: Partnering with the National Center for Economic Gardening, New Vision will provide eligible businesses virtual access to teams of highly skilled research specialists who mine sophisticated databases and leverage a number of high-end tools related to search engine optimization, social media marketing and geographic information systems. These research teams are assigned to this select group of qualifying companies. Using private conference calls and a secure online workspace, the teams will interview the companies to identify their specific growth issues. The team devotes about 36 hours to each company over the course of a few weeks as they work quickly to deliver action-oriented information.

To be eligible for the program, participants must:

  • Be a for-profit, privately-held company that has been headquartered in Washington for at least two years.
  • Generate annual revenue or working capital of between $750,000 and $50 million.
  • Employ between 6 and 99 full-time employees.
  • Demonstrate growth in employment and/or revenue during two of the past five years.
  • Provide products or services beyond the local area to regional, national or global markets.
  • Be referred by a participating economic development or entrepreneur support organization.

Business Commitments:

Fees: The cost to a participating business is $750. 

Time: Accepted companies will spend 8 to 12 hours collaborating with their research team over the phone. The Economic Gardening team dedicates 36 hours to perform analysis and research.

Objectives: Identify and prioritize sales leads and business opportunities; refine core strategies and business model; and identify marketing strategies.

Logistics: All communication is handled by phone and through a secure online portal.

If your business meets these criteria and you’re interested in enrolling or learning more, please contact Jean at (509) 575-1140, or email Jean@ycda.com for more information.

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"A diversified workforce earning competitive wages." - Dave McFadden, YCDA