Yakima County Development Association - Throwing Out Your First Pitch

Jean Brown

Article by:
Jean Brown

Jean publishes a blog called the Enterprise Corner.  It features articles on entrepreneurship, local industry trends, manufacturing news and periodic ‘toolbox’ articles showcasing assistance, incentives and other resources for local businesses.



Throwing Out Your First Pitch

Throwing Out Your First Pitch

July 17, 2014

Can you sum up your business in two minutes or less?  Do you have an 'elevator pitch' prepared for that opportune moment when you can (hopefully) captivate a potential investor's attention?  Anyone can have a pitch, but developing a good pitch takes practice.  The next new thing is to have a video pitch - in addition to YouTube, here are just a few ideas out there for entrepreneurs to post their video pitch:

    • Virgin Airlines has just launched PitchTV.  Upload your two-minute video pitch - the best ones are selected each month and will be shown on Virgin Airlines in-flight entertainment channel. Read more about Virgins' new way to support entreprenuers.
    • bloblive (n) [blob-liv]: an open-mic night for people with ideas; speed dating for ideas; a fun and engaging networking event.

alt textIf you do not have access to video equipment, there are other low-cost or free options available - borrow the equipment, have a friend or teenager assist, contact the local community college, look on Craig's List, etc..  In Yakima County, Yakima Valley Technical Skills Center (YV-TECH) has a video department and Y-PAC, the local public access channel, checks out equipment and then allows you to use their editing equipment to edit and prepare your video - free of charge.

Recently I put together some 'best of' articles and resources on making a pitch.  The point I remember most from theis research came from an investor comment to the effect that you need to know every aspect of your business - sales projections, financing, marketing - because if you get the chance to pitch to a venture capital group, they will call you out in a heartbeat if you try to bluff your way through and if this happens, your credibility and chance of receiving financing are shot.

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