Yakima County Development Association - Enterprise Corner

Jean Brown

Jean Brown

Jean publishes a blog called the Enterprise Corner.  It features articles on entrepreneurship, local industry trends, manufacturing news and periodic ‘toolbox’ articles showcasing assistance, incentives and other resources for local businesses.



Enterprise Corner

The KISS Principle - June 23, 2009

Can you sum your company or business idea up 30 seconds or less? Using the KISS Principle , 'Keep it Short and Simple ', is a good practice when talking about your business. How many times have you been talking with someone and you find yourself wondering when they will get to the point? You're thinking, "Wny do I care about their mission statement or where they went to high school, spit it out!". When this happens, some listeners (or maybe just this one) tend to become disinterested, tune ... Read More »

We're on the right track - June 15, 2009

I attended an entrepreneurship conference last week in Kansas City, MO and learned some interested things about entrepreneurship. The conference was sponsored in part by the Kauffman Foundation, one of the leading institutions on entrepreneurship. The three most important things I personally picked up were: 1) Networking is the most important factor to entrepreneurs and a successful entrepreneur network; 2) A number of successful entrepreneurial-type businesses started in a recession (... Read More »

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"The best foundation a business can possess is the rigorous and supportive guidance that the Enterprise Challenge provides. We feel that any entrepreneur’s dream or business plan becomes a winner through this experience, truly a boot camp for professional success." - Dr. Tyrone Rodriguez, Selah's Smiles Dental Clinic